New Zealand tourism slogan slammed for sounding like ‘we’re in a clearance bin’
New Zealand’s latest attempt to grow tourism has been met with mixed reviews (Picture: Getty Images) New Zealand’s latest tourism campaign has not achieved the effect it was hoping for. Instead, the new tagline, ‘Everyone must go!’ has caused controversy, with many describing it as ‘tone-deaf’ at a time of record emigration and unemployment rates in New Zealand. The marketing ploy launched last weekend on social media and radio and…